As you like it
20 million people a year take their holidays with TUI. The key to success is acquiring deeper insights into what these customers like – and encouraging them to make more use of TUI brands and products. That is why the Group has been investing so much hard work in refining its digitally supported Customer Relationship Management (CRM). A click behind the scenes shows how people might book and travel with TUI in the not so distant future.
»We seize every opportunity to help our customers personalise their holiday experience: by recommending extras that are perfect for them and profitable for us.«